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全國(guó)首張互聯網保險聯名信用(yòng)卡推出
2019-01-12

0評論     中國(guó)保險報(bào)網×™訊【記者 康民(mín)】 11月(yuè)1'←≠♣4日(rì),衆安保險與中信銀(yín)行(xíng)信用(yòng)卡中心在上(shàng)海(hǎi)推出全國₩∞™(guó)首張互聯網保險聯名信用(yòng)卡——V卡。衆安保險相(xiàng)關負責人(rén)↓ ‌δ介紹,這(zhè)是(shì)險企聯合銀(yín÷')行(xíng)推出的(de)第一(yī)張信用(yòng)卡,采用(yòng)年(nián≥€)輕化(huà)、定制(zhì)化(hu→→à)的(de)策略,為(wèi)新生(shēng)代✘§人(rén)群提供貼合他(tā)們需求的(de)全‌∞方位生(shēng)活安全保障,讓他(tā)們享受到(±φ₽•dào)科(kē)技(jì)帶來(lái)的(de)無畏生(shēng)活。他(tā<δ)說(shuō):“本次聯名信用(yòng)卡隻是(shì)雙¶£♥↕方攜手合作(zuò)的(de)第一(yī)步,未來(lái)雙方将進一(yī←★×)步深化(huà)合作(zuò),在特色保障權益方面進÷λ行(xíng)更深層次的(de)探索,共同升級智能(néng)營銷體(tǐ)系,提升雙方綜合金✔→±≈(jīn)融服務能(néng)力。”

  海(hǎi)量數(shù)據定制(zhì)保險權益

  據介紹,本次衆安保險與中信銀(yín)行(xíng)合作(zuò)的(de)一($α↑yī)大(dà)特色是(shì),在聯名信用(yòng)卡V卡面世之前,雙方進$±‌ 行(xíng)了(le)海(hǎi)量調查,因而在信用(yòng)卡權益的(de)挑選÷Ω  上(shàng)給與客戶極大(dà)的(de)選擇空(kōng)間(j←₹®<iān)和(hé)定制(zhì)化(huà)體(tǐ)驗。

  V卡相(xiàng)關負責人(rén)告訴記者,“通(tōng)過在衆安保險和(hé)中信銀≈​(yín)行(xíng)信用(yòng)卡APP發放(fàng)調查問(wèn)卷,我們了(le)解到(dào),在險種選♠♠擇上(shàng),用(yòng)戶對(duì)航旅險、碎屏險、↓♥♦Ω退貨運費(fèi)險的(de)需求排名靠前。基于此,我們為(wèi)不(bù)同的(de)信&♠λ用(yòng)卡人(rén)群打造了(le)一(yī)攬子(zǐ)定制(zhì)÷"化(huà)解決方案,例如(rú)針對(duì)商旅人(rén)群推出了(le)★σφ包括**的(de)‘日(rì)本醫(yī)療直付’在內(nèi)的(≠≤δde)超常規航旅類聯名信用(yòng)卡的(de)權益優惠,針對(duì)××熱(rè)衷‘買買買’的(de)女(nǚ)性人(rén)群定制(zhì)了(le)退貨運費(fè♦φφ>i)險,針對(duì)白(bái)領一(yī)族定制(zhì)手機(jī)碎屏險,覆蓋年(nián ≥σ)輕市(shì)場(chǎng)流行(xíng)的(de)10大(dà)手機(jī©©&​)品牌。”

  更為(wèi)個(gè)性化(huà•")的(de)保險解決方案凸顯了(le)衆安保險在大(dà)數(shù)據領域的(de)先發優勢,而通(tōng)過與中λ₹§信銀(yín)行(xíng)信用(yòng)卡中心的(↕±¶de)合作(zuò),衆安保險将豐富用(yλφòng)戶數(shù)據庫,累積更多(duō)的('™ de)用(yòng)戶的(de)消費(fèi)習(xí)慣與行®β(xíng)為(wèi)軌迹,增加更加立體(tǐ)的(de)用(yòng≈≠∞)戶标簽,為(wèi)公司在流程優化(huà)、‍★産品設計(jì)、精算(suàn)定價、客γ₹​服服務和(hé)營銷推廣等方面提供了(le)全新的(de)視(shì)角和(♦§™hé)思路(lù),從(cóng)而深度驅動業(yè)務"✔ 升級,為(wèi)用(yòng)戶提供更好(hǎo)的(de)服←™>✔務。

  聯手升級智能(néng)營銷

  2018年(nián)是(shì)中信銀(yín)行(xíng)信用(yòng)卡中心成立15 &↑δ周年(nián),累計(jì)發卡量已突破6000萬張。而從(cóng)衆安保險的(de)•✘™數(shù)據來(lái)看(kàn),僅在201®π8年(nián)上(shàng)半年(nián),β  衆安保險就(jiù)已服務逾3億用(yòng)戶,人(rén)均保單數(shù)達到(dào©≠≤​)8.4張。面對(duì)同樣海(hǎi)≥™ >量的(de)數(shù)據庫,雙方在智能(néng)營銷領域都(dōu)積累了(lδ↓e)豐富的(de)經驗。本次雙方也(yěε ‍)有(yǒu)意通(tōng)過聯名信用(yòng)卡的(de)合作(zuγ☆ò),共同升級智能(néng)營銷服務體(tǐ)系,提升更加**化(huà)、定$>制(zhì)化(huà)的(de)綜合金(jīn)融服務能(né€↔"ng)力。

  在本次合作(zuò)中,衆安保險将運用(yòε≈£ng)其金(jīn)融技(jì)術(shù)開(kāi)放(fàng)平台中的(&"de)智能(néng)營銷系統,為(wèi)信用(yòng)卡營銷提供服務。該ש系統的(de)底層是(shì)基于數(shù)據技(jì)術¶✔(shù),包括數(shù)據采集、數(shù)據快(kuài)速**分(fēn)析以及數(sh♣$α£ù)據全鏈路(lù)的(de)打通(tōng)。在數(shù)據和(hé​δ↔®)技(jì)術(shù)的(de)基礎之上(shàng),衆安保險構£↔←←建出了(le)信用(yòng)卡營銷的(®₩de)活動系統、用(yòng)戶标簽系統以及營銷的(de)反欺詐系統。

  而本次通(tōng)過與中信信用(yòng)"'φ卡合作(zuò),衆安保險實現(xiàn)了(le)線♥★​ε上(shàng)用(yòng)戶行(xíng)為(wèi)軌迹® ×‍與線下(xià)場(chǎng)景的(de)對(du©♠÷✘ì)接,更清晰地(dì)描繪用(yòng)戶的(de)日(rì)常畫(huβλ≈γà)像。例如(rú),經常深夜消費(fèi),ε∞₩π尤其是(shì)餐飲消費(fèi)的(de)人(rén),考慮生(shēng)活作(‍β∏zuò)息可(kě)能(néng)對(duì)健康産生(shεΩα≥ēng)的(de)影(yǐng)響,衆安為(wèi)其定制(zhì)健康類險種₹§δ,而經常購(gòu)買商旅産品的(de)‌→↕用(yòng)戶則更适合升級版航空(kōng)權益。

  衆安保險CEO陳勁表示,“此次攜手中信銀(₽ λyín)行(xíng)推出聯名信用(yòng)卡旨在為(wσ€$÷èi)雙方用(yòng)戶提供更好(hǎo)的(de)金(jīn)融服務,提升雙方的(≠'γ¶de)智能(néng)營銷能(néng)力,通(tōng)過衆安保險與中信銀(y✔ ín)行(xíng)的(de)金(jīn)融™←科(kē)技(jì)優勢,更加**、定制(zhì)化(huà€ ε®)地(dì)為(wèi)信用(yòng)卡用♥→(yòng)戶提供多(duō)場(chǎng)∞♥≤α景、全方位的(de)權益保障,讓科(kē)技(jì)提升新生(shēng)代人(r ★én)群的(de)生(shēng)活無畏感。”

  科(kē)技(jì)探索未來(lái)

  據悉,本次聯名信用(yòng)卡的(de)推出隻是(shì)衆安保險∑÷♦與中信銀(yín)行(xíng)信用(yòng)卡中心攜手合作(zuò)的('> de)第一(yī)步,未來(lái)雙方還(hái)将開±₽↓(kāi)展更深層次的(de)全面戰略合作(zuò),拓展服務人(rén) ₹↑群,打磨創新産品權益,打造更多(duō)♣λ→β深度定制(zhì)化(huà)、個(gè)性化(huà)的(de)服務≥δ體(tǐ)驗。在技(jì)術(shù)層面,衆安将和(hé)中信銀(yín)行(xíng)共同探索 ←,建立大(dà)數(shù)據實驗室,讓互聯網數(shù)據發↕‌™≠揮更大(dà)價值,讓更多(duō)的(de)新生(shēng)代用(y∑★↔★òng)戶享受到(dào)優質、便捷的(de)金(jīn)融服務。

  中信銀(yín)行(xíng)信用(yòn™δg)卡中心負責人(rén)表示,“此次與βδ↔衆安保險合作(zuò)推出聯名信用(yòng)卡,将開(kāi)Ω​©×啓雙方共建跨界生(shēng)态之旅。今年(nián)恰逢卡中心成立15 "周年(nián),在發卡量突破6000萬之際,我們期待通(tō<↔✘​ng)過此次合作(zuò),為(wèi)廣大'®‌>(dà)用(yòng)戶帶來(lái)更加便捷¶₽®₩、更有(yǒu)保障的(de)生(shēng)活方式和(hé)金(jīn)融服務。 未來(lái)↕≤Ωβ,我們将與衆安保險将進一(yī)步拓展合作(zuò),在特色保障權益方面進±✔₹©行(xíng)更深層次的(de)探索,旨在推出更加**貼合消↕←費(fèi)者需求的(de)定制(zhì)化(huà)金(jīn)融服'₹ ≠務,實現(xiàn)雙方優勢互補、合作(zuò)共赢。”

來(lái)源:中國(guó)保險報(bào)網 

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